FREE monthly peer group designed to support you to navigate some of the pressures and unpredictability around running a business.  

Our next Peer Group:

The Science of Ideas That Spread

A free 60-minute webinar for small business owners who want their marketing to actually be remembered

Why do some ideas take off, while others disappear by Friday?

You don't need to have a big-brand budget, what you need is an idea that sticks in someone's mind long enough for them to tell a friend, come back, or buy. This webinar breaks down exactly what separates a forgettable ad from a message people repeat for years.

We're drawing on decades of research into why some small businesses build loyal, word-of-mouth followings while others spend and spend without ever breaking through.

What free Webinar covers

In one hour, you'll learn why memorable ideas share six specific traits, and how to build those traits into your own messaging without a marketing degree or a big team behind you. You'll see how word-of-mouth actually spreads, and why the right customer telling three friends can outperform an ad spend you can't afford. And you'll learn how to earn ongoing attention from your customers, so they choose to keep hearing from you instead of tuning you out. By the end, you'll have a simple way to test any marketing idea before you spend time or money on it.

Who Should Attend

This session is for small business owners, solo operators, and anyone wearing the marketing hat on top of everything else they're already doing. If you've ever put real effort into a promotion and watched it land quietly, this is for you.

When: Wednesday 2 September 2026, 12:30pm to 1:30pm

Where: Online via Zoom (link provided closer to the time)

RSVP: https://forms.gle/iKHBgk9ccat35TfW6

Future dates: our peer groups are run regularly throughout the year. Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. for the next available date.

Online: Peer groups are delivered online via Zoom.